Seeing is Believing: A Formula You Can Actually Make Health Claims About!
- Category: Jason Provenzano's Blog
17 May 2011
- Written by Jay Provenzano
Five years ago, the National Advertising Division of the Council of Better Business Bureau employed an attorney to specifically deal with dietary supplement companies making false claims about their products.
Over 100 cases have been reviewed so far and though print and TV claims have seen a decline over the last five years, web-based health claims continue to shake consumer confidence in supplements. However, in the wake of all this deception, there is a formula you can 'hang your hat on', so to speak.
In October 2001, the National Eye Institute released its findings from their age-related eye disease study (AREDS) reporting that study participants who took high levels of antioxidants and zinc reduced the risk of developing advanced age-related macular degeneration (AMD) by 25%, as well as the vision loss associated with advanced AMD by about 19%. Enrollment for the study began in 1992, resulting in 4,757 participants enrolling at eleven clinical centers across the country. Each participant was assigned randomly to one of four groups, where they were either given zinc tablets only, antioxidant tablets only, tablets containing zinc and antioxidants combined, or a placebo.
For those study participants who initially had intermediate or advanced AMD, the risk for developing advanced stages of AMD was reduced by about 25% when treated with the tablets containing antioxidants and zinc, as compared to the placebo. Additionally, in the same group of participants with either intermediate or advanced AMD, the antioxidants plus zinc tablets had lowered their risk of moderate to severe vision loss that typically accompanies advanced AMD by about 19%.
The formula that combines the antioxidants and zinc is as follows:
- Vitamin C - 500mg
- Vitamin E - 400 IU
- Beta Carotene - 15mg
- Zinc (as zinc oxide) - 80mg
- Copper (as cupric acid) - 2mg
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